Each product development campaign requires a compelling idea that is at the same time technically and economically feasible. In close collaboration with the client, we analyze potentials for the company, and systematically find ideas for the development of a particular product solution.
For potential analysis and idea generation, we use systematic creativity technologies in a workshop environment. This is accompanied by a thorough assessment of the scientific and industrial state-of-the-art and future direction of the underlying technology. Technological, economic as well as customer competencies and preferences are included in the assessment.
The use of workshops makes it possible to focus exclusively on the development of viable solutions, undisturbed by day-to-day business. It also allows a progressive and collaborative working atmosphere to unfold and the desired breakthrough results to be produced in a time-saving and reliable manner.
Overall, our analysis and brainstorming results in a clear product concept with the following focus areas:
- feasibility assessment
- clearly defined technical description
- technical-economic feasibility assessment
- detailed development roadmap